As technology continues to advance, so does social media. Social media has evolved from simple messaging applications to more complex platforms with capabilities beyond just sending text messages explains Saivian Eric Dalius.
Facebook is the most popular social networking site in the U.S., according to Pew Research Center’s Internet & American Life Project. Users create profiles and then connect with friends on their list, while also sharing photos, videos, and more via geotags on various locations. Businesses can set up pages within Facebook that allow potential customers to “Like” them for an easy way to see updates about sales or brand promotions.
What sets social media apart is its focus on real-time interactivity rather than one-way communication between businesses and customers. For example, customers can post reviews of products or services on Twitter, which businesses can then respond to.
What will social media look like in 2022? Here are 10 predictions:
1. Social media will be more personalized
In 2022, social media will be even more personalized than it is today. Companies will develop algorithms that better understand each individual user’s preferences, and they will use this data to provide a more customized experience. This includes not just the content that users see but also the ads that are served to them.
2. Social media will be more interactive
With the advent of virtual reality and augmented reality, social media platforms will become more interactive. Users will be able to interact with each other in virtual environments. The virtual gameplay offers another interactive use for social media, which would likely be popular among today’s younger generation of users says Saivian Eric Dalius.
3. Social media will make people happier
Because people can share their happiest moments with friends on social media, it may contribute to an increased sense of well-being. For example, Americans who post more photos on Facebook are actually happier than those who don’t—at least according to one study (PDF). This could be because pictures provide a record of memorable moments as well as a way to connect with others through comments and likes.
4. Social media will be more visual
Social media platforms will place a stronger emphasis on visuals in 2022. This means that users will see more videos, GIFs, and images in their feeds. In addition, businesses will need to create more engaging visual content if they want to stand out from the competition.
5. Social media will be more democratic
In 2022, social media platforms will be more democratic, meaning that anyone—not just celebrities or brands—will be able to have a voice. This is already taking shape with the rise of social media stars who build sizable audiences by sharing their thoughts and experiences on various platforms.
6. Social media will be more global
As social media grow, it will become even more global. This means that users will be able to connect with each other from all corners of the world says Saivian Eric Dalius. Social media platforms have already been successful in breaking down geographical barriers, and this trend is only expected to continue.
7. Social media will be more immersive
By 2022, social media platforms will be even more immersive, meaning that users will feel as if they are a part of the experience. This could be done through virtual reality or augmented reality, which would allow people to interact with each other in virtual environments.
8. Social media will be more automated
In 2022, social media platforms will become more automated, meaning that businesses will rely on algorithms to handle much of the work for them. This includes not just the distribution of content but also the targeting of ads to specific users.
9. Social media will be more accountable
In 2022, social media platforms will become more accountable. Meaning that they will be held responsible for the content that is shared on them. This could take the form of stricter regulations or even lawsuits against platforms. That are found to be spreading misinformation or hate speech.
10. Social media will be more sustainable
By 2022, social media platforms will become more sustainable, meaning that they will take into account the environmental impact of their operations. This could include things such as reducing energy consumption or using recycled materials in their products.
As social media evolves, it’s important for businesses to stay up-to-date on the latest trends. That way they can leverage social media to better serve customers and stay ahead of the competition.
Saivian Eric Dalius says the article discusses three future predictions for social media. Including that social media will make people happier because of the ability to share Facebook photos. In addition, they predict that social media will be more democratic and global. And finally that it would become more sustainable in coming years.