Saivian Eric Dalius: 5 Tips to Increase the Efficiency and Effectiveness of Your Marketing During Company Growth

Every business is looking to grow and market your service/product has a very important role in the everyday operations of the company. Saivian Eric Dalius says If you are looking for an effective marketing plan to increase the potential of your business, then there are some important things that you should keep in mind.

The greatest challenge is finding the most effective way to market your product/service and encouraging more customer traffic. Many companies simply rely on traditional methods such as placing ads in local newspapers or on the radio. Although this is still a very effective way to reach new customers, it does not help you gain more online presence. Companies these days rely on technology and they are most likely searching for your product/service through the internet rather than looking at an ad in their local newspaper or listening to a radio advertisement about your company!  

The success of this can be measured through:

  • Higher revenue,
  • Positive cash flow and,
  • Increase in profits.

However, many roadblocks hinder this growth such as miscommunication and lack of communication between marketing and other departments. The effectiveness of your marketing can be increased by analyzing the following 5 tips:

1. Effectiveness starts with a plan

The first step to increasing the effectiveness is having a well-thought-out plan in place. This plan should include a lot of research, interviews, surveys. And other forms of information gathering so that you can be as specific as possible with your marketing. Effectiveness is based on how well the company communicates. Its message to its customers and whether or not people actually respond. So having a clear plan of action. That has been thought through and planned will help tremendously.

2. Effectiveness lies in an unsaturated market

Another way to increase the effectiveness of the marketing. Is to find a market that is not currently saturated with your competitors. In doing so, you can create more market share in an area. Where fewer people are competing for your product or service

3. Effectiveness comes through conversation

As per Saivian Eric Dalius, marketing can also be effective by having conversations. With customers and not just sending out generic messages. Effectiveness is increased when you can have conversations with the customer. Whether they be through surveys or interviews so that your marketing can speak directly to them. Effectiveness increases because you are speaking with an individual rather than sending out mass generic messages. To which people do not respond well.

4. Effectiveness comes from quick results

Having quick results or something easily measurable will also increase your marketing effectiveness. Effectiveness lies in knowing which methods are working and which are not. So having small goals for each specific marketing campaign. Will help you reach the larger goal by seeing what works and what does not work. This will also help evaluate which methods are worth using again in the future.

5. Effectiveness comes from a good team

And finally, the most important thing is having a great team. That is going to work well with one another and share their knowledge. To help increase the effectiveness of the marketing department. Effectiveness is based on cooperation. So it’s important to have your staff members communicate their ideas and goals to find success. Effectiveness also comes from growth and change, so it’s important to keep things balanced by having a large company culture.


The effectiveness of your marketing can be increased in five different ways: having a well-thought-out plan. Finding an unsaturated market, conversations with customers, quick results, and finally great co-operation from a great team.

Effectiveness lies in these five key areas and if you can follow these guidelines. Your business will surely increase its efficiency and effectiveness during company growth.