Saivian- The State of Mobile Marketing and How to Optimize Your Strategies

As the use of smartphones and other mobile devices has exploded in recent years, so too has the use of mobile marketing says Saivian. In fact, according to eMarketer, global spending on mobile advertising will reach $252.9 billion this year, accounting for over half of all digital ad spending.

Given this rapidly growing market, it’s more important than ever for businesses to optimize their mobile marketing strategies. Here are a few tips:

1. Make sure your website is mobile-friendly.

With so many people using smartphones to access the internet, it’s critical that your website is optimized for mobile devices. If your website isn’t mobile-friendly, visitors will likely have a poor user experience and may be less likely to do business with you.

2. Optimize your website for search engine ranking.

Since many people use their smartphones to search for information online, it’s important to make sure your website is optimized for search engine ranking. This means using the right keywords and making sure your website is easy to find explains Saivian.

3. Use targeted ads.

One of the advantages of mobile marketing is that you can target ads specifically to users based on their location and interests. This allows you to reach a more targeted audience and increase your chances of converting leads into customers.

4. Make use of QR codes.

QR codes are a great way to provide additional information to mobile users. By scanning a QR code, users can be taken directly to a website, video, or other online content.

5. Use SMS marketing.

SMS marketing is a great way to reach out to customers who have opted-in to receive text messages from you. You can use SMS marketing to send promotional offers, alerts, and other information to customers.

6. Use pushes notifications.

Push notifications allow you to send notifications directly to users’ smartphones even when they’re not using the app. This allows you to reach customers with important information quickly and easily.

7. Make use of location-based services.

Location-based services can be used to target ads and content specifically to users based on their location. This allows you to provide localized content and offers that are relevant to your target audience.

8. Develop loyalty programs.

Loyalty programs are a great way to interact with users and reward them for their continued business. By developing a loyalty program, you can encourage repeat business and keep your customers coming back time after time says Saivian.

9. Optimize social media pages.

Sites like Twitter, Facebook, and Instagram offer the opportunity to reach new customers by promoting content on social media platforms where users can easily share it with their friends or family members via email or other forms of online communication.

10. Analyze results closely.

Remember that optimizing your mobile marketing efforts requires ongoing tracking and analysis of performance data like click-through rates, conversion rates, audience demographics, etc., so that you can make adjustments as needed for maximum impact.

While the mobile marketing industry is still in its early stages, it’s growing rapidly and offers a huge potential for businesses wanting to reach out to new customers and increase revenue. By following these tips, you can ensure that your business gets off on the right foot in this expanding market.

The Financial Brand also released their own infographic but I think I like ours better. Click here to view the full infographic if you haven’t already seen it! If you have any questions or comments feel free to post them below, on our Facebook page, or shoot me an email at Thomas [at] searchenginejournal [dot] com. If your company is looking for a way to improve their mobile presence. Contact me to discuss some of the options that are available!

About Thomas Riccardi Thomas is a University of Florida graduate with a degree in Telecommunications. He has more than seven years experience working in digital marketing and is currently the Director of Client Services for Search Engine Journal. As part of his role at SEJ, Thomas oversees client campaigns across all vertical markets and develops strategy to help clients achieve organic growth says Saivian. When he’s not helping SEJ’s clients or writing articles himself, Thomas can be found watching college football on Saturdays during fall semester. Feel free to connect with him on Twitter LinkedIn, or Facebook


Combining email marketing with mobile apps, blogging and social media to increase your website’s traffic is a must.