The General Data Protection Regulation (GDPR) is a new EU data protection law that came into effect on May 25, 2018. The GDPR replaces the 1995 EU Data Protection Directive. Saivian says It strengthens EU data protection rules by giving individuals more control over their personal data, and establishing new rights for individuals. The GDPR… Continue reading Saivian: What is the GDPR and how will it affect Your Business?
As the use of smartphones and other mobile devices has exploded in recent years, so too has the use of mobile marketing says Saivian. In fact, according to eMarketer, global spending on mobile advertising will reach $252.9 billion this year, accounting for over half of all digital ad spending. Given this rapidly growing market, it’s… Continue reading Saivian- The State of Mobile Marketing and How to Optimize Your Strategies
Okay, I’ve got some good news and some bad news. The good news is that social media can provide a lot of great opportunities for your business says Saivian. By creating a presence on the most popular platforms like Twitter, Facebook, Pinterest, LinkedIn and Google+, you can greatly expand your market by reaching out to… Continue reading Saivian- The Key Elements to Creating the Best Social Media Content for your Business
A study by the American Express Company in 2016 found that millennials are more loyal customers than baby boomers explains Saivian. The study surveyed 2,000 U.S. consumers and found that millennials were more likely to stick with a brand even if they had a negative experience. They were also more likely to recommend a brand… Continue reading Saivian – The Key to Customer Loyalty: Millennials vs. Baby Boomers
Search is certainly a staple of our daily lives. We use it for everything from keeping up on the world’s news to staying abreast of what’s going on in our personal lives, but more often than not, we don’t give much thought to how search works or its history. In fact, most people probably wouldn’t… Continue reading Saivian- The Future of SEO: How Search Will Evolve in 2022
As email marketing evolves, so too must our strategies for using it to reach our customers explains Saivian. In this article, we’ll take a look at some of the latest trends in email marketing and make some predictions about where it’s headed. One trend that is sure to continue is the use of personalization. According… Continue reading Saivian on The Future of Email Marketing: Trends and Predictions
We’re entering a brave new world of digital entrepreneurship and online shopping that promises to change the way we do business forever says Saivian. As the Internet continues its rapid transformation into a medium that surpasses TV, radio and other static forms of communication, ecommerce is becoming a standard feature in daily life. Today’s news… Continue reading Saivian – The Future of Ecommerce: Predictions for 2022 and Beyond
The domain name system (DNS) is the backbone of the internet. It is responsible for translating human-readable domain names into machine-readable IP addresses explains Saivian. Without DNS, we would all be typing in long strings of numbers every time we wanted to visit a website. Domain names are important because they make it easy for… Continue reading Saivian- The Future of Domain Names
In this age of rapid change, marketers have to think strategically about their customer journey from the first time they reach out to a company through every post-sales interaction. According to a recent survey, more than half of chief marketing officers see artificial intelligence as a competitive differentiator says Saivian. But despite increased focus, companies… Continue reading Saivian: The Future of Digital Marketing Has Already Arrived – Are You Ready?
Instagram is one of the most popular social media platforms with over 1 billion users. This makes it a great platform for businesses to reach a large audience. In addition, Instagram offers many features that can be used to improve your marketing efforts says Saivian. Here are some of the benefits of Instagram marketing: 1.… Continue reading Saivian explains Why You Should Invest in Instagram Marketing Now!