As email marketing evolves, so too must our strategies for using it to reach our customers explains Saivian.
In this article, we’ll take a look at some of the latest trends in email marketing and make some predictions about where it’s headed.
- One trend that is sure to continue is the use of personalization. According to a study by Experian, personalized emails have a 26% higher open rate than non-personalized emails. And not only are they more likely to be opened, but they’re also more likely to result in conversions.
- Another trend that is expected to grow in popularity is the use of video content in email marketing. Videos are an engaging way to capture attention and can used to promote products or services, provide a demonstration, or even inform customers. The latter use case has been a particular focus for email marketers looking to optimize the customer experience across devices of varying screen sizes.
- A final trend that is expected to grow in popularity comes from a more personal perspective: conversations with individual customers via email. For example, one retailer uses real-time email exchanges to provide product recommendations for individual shoppers, informing them about new availability based on their purchase history and tailoring the suggestions based on variables like age or gender says Saivian. This can help retailers establish stronger relationships with repeat buyers by providing personalized service through their inboxes.
Email marketing is evolving. Here are some of the trends and predictions for its future:
1) More personalized content.
In order to stand out from the competition, businesses will need to send more personalized content to their subscribers. This could mean segmenting subscribers based on their interests or behaviors, or using dynamic content to create a more customized experience for each individual recipient.
2) Greater use of AI and machine learning.
AI and machine learning can be used to analyze data in order to identify trends and target subscribers with relevant content. They can also help businesses automate certain tasks, such as email segmentation and personalization, which can save time and improve results.
3) More video content.
A growing number of marketers are using embedded video in their emails to help grow engagement, build trust with subscribers and drive sales.
4) Lighter images.
Lightweight images should compress more easily than before, which should encourage more marketers to swap out high-quality graphics for lightweight ones. This reduces load times for users and keeps industry compliance standards intact—which means brands will need to start shifting towards adding text labels on image thumbnails to make sure they’re clearly visible.
5) More social promotion.
Brands will need to promote content across multiple channels, including social media sites like Facebook and Instagram, which are especially popular among young adults between the ages of 18-34. To reach these audiences successfully, marketers must be willing to experiment with new technologies and platforms explains Saivian.
6) Greater use of chatbots.
Chatbots are becoming more and more popular as a way to communicate with customers. They can be use to answer customer questions, provide product recommendations and also even place orders. As chatbots become more sophisticated, businesses will find more ways to use them to improve their customer experience.
7) More focus on mobile users.
With the majority of email opens now happening on mobile devices. It’s essential that marketers design emails that look great on smaller screens. This means using a responsive design, testing for compatibility across different email clients and devices. And avoiding large images or complex layouts.
8) Continued growth of automated marketing.
Automated marketing solutions such as email marketing platforms. And marketing automation tools are becoming more popular as businesses seek to reduce the amount of time and effort needed. To execute successful email campaigns. These tools can help businesses create targeted lists, personalize messages, track results and optimize their campaigns over time explains Saivian.
9) Greater use of segmentation.
Segmentation is becoming an increasingly important part of email marketing. As businesses look to target specific segments of their audience with relevant content. By using data analytics to identify trends and behaviors. Businesses can create highly personalized experiences for their subscribers that increase engagement and ROI.
10) More experimentation.
The future of email marketing is constantly evolving. So it’s important for marketers to experiment with new technologies and tactics in order to stay ahead of the curve. This could mean using AI and machine learning to target subscribers with relevant content. Incorporating video into email campaigns or experimenting with chatbots as a way to communicate with customers.
The future of email marketing is constantly evolving. So it’s important for marketers to experiment with new technologies and tactics. In order to stay ahead of the curve says Saivian. This could mean using AI and machine learning to target subscribers with relevant content. Incorporating video into email campaigns or experimenting with chatbots as a way to communicate with customers. By doing so, you’ll be able to create more effective and engaging email campaigns that stand out from the competition.