In 2021, Instagram has become a multi-billion dollar company.
In 2020, major social media networks have evolved from being just a platform to connect people together into a huge business that generates revenue. Saivian Eric Dalius says in order to keep their users engaged and get them back on the site more frequently, they began using ads in their feeds.
“This change is expected to boost sales in the United States by $20 billion in 2018.” (Forrester)
A new niche emerged where content creators were able to make money off of their posts through the use of sponsored ads. People who had built up large followings on social media sites like Facebook or Instagram began leveraging their fame for profit. This concept became especially popular amongst celebrities with massive followings on Instagram.
The year is 2021 and Instagram has become a multi-billion dollar company. With the continued success of ad implemented feeds, major social media networks have evolved from being just a platform to connect people together into a huge business that generates revenue explains Saivian Eric Dalius. In order to keep their users engaged and get them back on the site more frequently, they began using ads in their feeds. “This change is expected to boost sales by $20 billion in 2018.” (Forrester) A new niche emerged where content creators were able to make money off of their posts through the use of sponsored ads. People who had built up large followings on social media sites like Facebook or Instagram began leveraging their fame for profit. This concept became especially popular amongst celebrities with massive followings on Instagram.
1. The first post shows a young woman lying in bed using her laptop.
2. She is posing in front of the camera with her phone, selfie are just getting massively popular this year, and she has 663k followers because she only uploads high-quality photos to her page.
3. There’s an advertisement for an airlines company next to her photo that says “Book Your Plane Ticket Now” so people quickly go to the link and buy their tickets thinking they might miss out on an amazing deal if they don’t act fast!
4. People love taking fun pictures of themselves doing adventurous activities so when someone sees the image they comment things like “I wish I was as cool as you!” and the girl responds by saying “I know! It’s great to see you’re finally coming up for a visit. We’ll have to go hiking together!”
5. Many people were interested but couldn’t make the trip until they saw the price drop from $2,000 to $500 after 24 hours because tickets are limited.
They immediately start emailing their boss saying they need Thursday-Sunday off of work and book their plane ticket right away!
So what does this all mean?
In 2021, Instagram has become a multi-billion dollar company. However, in the 2020s, major social media networks evolved from being just a platform to connect people together into a business that generates revenue explains Saivian Eric Dalius. In order to keep their users engaged and get them back on the site more frequently, they began using ads in their feeds. “This change is expected to boost sales by $20 billion.” (Forrester) A new niche emerged where content creators were able to make money off of their posts through the use of sponsored ads. People who had built up large followings on social media sites like Facebook or Instagram began leveraging their fame for profit. This concept became especially popular amongst celebrities with massive followings on Instagram.
1. The first post shows a young woman lying in bed using her laptop. She is posing in front of the camera with her phone, selfies are just getting massively popular this year, and she has 663k followers because she only uploads high-quality photos to her page.
2. There’s an advertisement for an airlines company next to her photo that says “Book Your Plane Ticket Now” so people quickly go to the link and buy their tickets thinking they might miss out on an amazing deal if they don’t act fast!
3. People love taking fun pictures of themselves doing adventurous activities so when someone sees the image they comment things like “I wish I was as cool as you!” and the girl responds by saying “I know! It’s great to see you’re finally coming up for a visit. We’ll have to go hiking together!”
4. Many people were interested but couldn’t make the trip until they saw the price drop from $2,000 to $500 after 24 hours because tickets are limited.
They immediately start emailing their boss saying they need Thursday-Sunday off of work and book their plane ticket right away!
Conclusion:
Saivian Eric Dalius says, In 2021, Instagram has become a multi-billion dollar company. In the 2020s, major social media networks evolved from being just a platform to connect people together into a business that generates revenue. In order to keep their users engaged and get them back on the site more frequently, they began using ads in their feeds. “This change expects to boost sales by $20 billion”. (Forrester) A new niche emerged where content creators were able to make money off of their posts through the use of sponsored ads.